Case Study Report-GM on Star

ABSTRACT         4 PART ONE INTRODUCTION         4 1.1 HISTORY OF GM COMPANY         4 1.2 ONSTAR harvest-time         5 1.3 lesson OVERVIEW         5 1.3.1 THE KEY DECISION THE PROJECT TEAM do IN 1997 ARE:         5 1.3.2 ACHIEVEMENT TILL 2002         6 1.3.3 EVALUATION OF DECISIONS OF 1997         6 PART dickens KEY PROBLEMS         7 PART THREE SITUATION synopsis         9 3.1 THE U.S. parsimoniousness         9 3.2 TELEMATICS mart outline         10 3.3 client abridgment         11 3.3.1 POTENTIAL CUSTOMERS         11 3.3.2 MARKET member & axerophthol; CUSTOMER PROFILE         12 3.3 COMPETITORS ANALYSIS         12 3,4 dweeb ANALYSIS         12 PART FOUR TURNAROUND STRATEGIES         14 4.1 STRATEGIC POSITION         14 4.1.1 M ISSION narration OF GM AND ONSTAR         14 4.1.2 POSITIONING         14 4.1.3 OBJECTIVES OF NEXT FIVE long time OF ONSTAR         14 4.2 CUSTOMER RETENTION STRATEGIES:         15 4.2.1 RELATIONSHIP scheme         15 4.2.2 SWITCHING-BARRIERS STRATEGY         16 4.3 SALES STRATEGY         17 4.4 STRATEGIC ALLIANCES         17 OBTAIN THE GOVERNMENT AND SOCIAL nourishment         17 INTEGRATED OTHER SUBSTITUTIVE receipts COMPANIES         18 4.5 market PLAN:         18 4.5.1 MARKETING MIX         18 rack up A youthful SERVICE FOCUS--CONSULTING FOR AUTOMOBILE COMPANIES         21 4.6 pecuniary ANALYSIS:         27 4.6.1 REVENUE STREAMS         27 4.6.2 embody ANALYSIS:         28 4.6.

3 CVP ANALYSIS         30 CONCLUSION         31 REFERENCES:         31 Abstract This report is constructed of three parts. cancel ane is in decennaryd to introduce the background of Parent Company--GM and OnStar Company, the feature of the OnStar product and operate and overview this case then gives a brief military rank of the strategies that GM make in 1997 when GM first resolute to enliven the telematics market. Part Two is the analysis of key problems OnStar is facing. Part Three is the situation analysis, including the U.S. sparing and the vision of telematics market. Part quatern is the detailed five-year-strategies based on preceding achievement that OnStar has made in telematics over pas t ten years and the new-made development of telematics market and economic. In... If you want to abide a estimable essay, order it on our website: BestEssayCheap.com

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