International Relations

Irresistible Empire Irresistible Empire the Statess do by dint of Twentieth-Century Europe VICTORIA DE GRAZIA The Belknap Press of Harvard University Press Cambridge, mamma London, England 2005 Copyright © 2005 by capital of Seychelles de Grazia All rights reserved Printed in the United States of the States Library of Congress Cataloging-in-Publication Data De Grazia, Victoria. Irresistible pudding stone : Americas advance through twentieth-century Europe / Victoria de Grazia. p. cm. Includes bibliographical references and index. ISBN 0-674-01672-6 (alk. paper) 1. Consumer behaviorEurope munimenttwentieth century. 2. ConsumersEuropeAttitudes scoretwentieth century. 3. Consumption (Economics)EuropeHistory20th century. 4. loving setEuropeHistory20th century. 5. Social setUnited StatesHistory20th century. 6. United StatesCivilization20th century. I. Title. HF5415.33.E85D4 2005 306.3?094?0904dc22 2004059943 To Al and Jill on the shores of Lake Michigan Contents entry: The truehearted bearing to peaceableness 1. The Service Ethic How Bourgeois custody Made Peace with Babbittry 1 15 2. A decent Standard of Living How Europeans Were Measured by the American appearance of spirit 75 3. The Chain Store How Modern statistical distribution Dispossessed commerce 130 4. Big-Brand Goods How Marketing Outmaneuvered the Marketplace 184 5.

embodied Advertising How the Science of Publicity Subverted the humanistic discipline of affair 226 6. The Star System How Hollywood Turned Cinema market-gardening into enjoyment Value 284 7. The C onsumer-Citizen How Europeans Traded Rights! for Goods 336 8. Supermarketing How Big-Time Merchandisers Leapfrogged over Local Grocers 376 9. A fashion poser Mrs. Consumer How Mass Commodities Settled into Hearth and Home 416 Conclusion: How the heartbreaking Movement Put Perspective on the Fast Life Notes bibliographical Essay Acknowledgments Index 458 483 547 557 561 Irresistible Empire Introduction The Fast Way to Peace On Monday...If you exigency to get a full essay, order it on our website: BestEssayCheap.com

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