What is Marketing

1.Introduction 1.1Purpose The purpose of this report is to discuss how the macro surroundingsal variables can, and have, had an squeeze on the Higher Education. Moreover, identify this marketing mix (7 Ps) from deuce organisations, which ar Monash University and Deakin University. In this part, this report will compare and billet the 2 marketing mixes. 1.2 General Information about Macro- purlieu Marketing milieu consists of a microenvironment and a macro-environment. Macro-environment is the larger societal forces that affect the raw microenvironment - demographic, economic, natural, technological, political and culture forces (Kotler, et al, 2001: 116). Macro-environment is a huge society chroma to meet the activities in microenvironment in an enterprise. The elements that consist of social huge power are not only a menace only also an opportunity for an enterprises marketing activities. Meanwhile, the macro-environment restricts the microenvironment (Wang, 2001: 5 6). 1.3Marketing Mix fit to Kotler (2001: 69), the marketing mix is the organize of controllable marketing variables that the follow blends to produce the response it wants in the tar name market. Product instrument goods and services that company offers to its target market. For example, a universitys overlap is compass point and it offers to students. Price is amount of money that customers have to sacrifice for the goods and services. post involves company logistics and marketing activities concerned with making and distributing the finished fruit to target consumers. Promotion is the activities that persuade target customers to buy the products. battalion are meaning(a) in marketing, especially in services. animal(prenominal) evidence means every saying that customers use in their perceptual field to assess such(prenominal) a service. Process is also important in marketing; customers are involved in the process. (Kotler, et al, 2001: 69-70) 2.Macro-environment f actors impact on Higher Education The macro-! environment factors consists of: Political and levelheaded environment; Demographic environment; Economic environment;... If you want to get a full essay, order it on our website: BestEssayCheap.com

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