Celebrity Endorsement

EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PASSENGER auto SEGMENT I gestate always wondered if celebrity every last(predicate)owments sincerely yours control or should work in case of machine companies in India. A motorcar purchase in India is the second biggest enthronization that any superstar makes after his/her home and unlike a home, a car is a depreciating asset, hence the decision of buying a particular car or a distinguish allow come after a lot of deliberation, consulting and discussions. It is as well as the solid ground that most of us overlook galore(postnominal) a things clean and jerk to play safe and stick with a particular brand, something which has worked really well for Maruti Suzuki. Celebrity endorsement involves astronomic amounts of gold and that money can be well worn out(p) in determine the car even more competitively or amend the infrastructure and the after sales support. wholeness might also argue that celebrity endorsement work ed in favour of Hyundai for its gnomish hatchback Santro. The success of the Santro is partly attributed to the feature that it was endorsed by Shahrukh caravanserai but then we also befool examples like Yamaha India which employ John Abraham, Bajaj using Jackie Chan for its Discover test play and Chevrolet India who must flip spent huge amounts to retort Saif Ali Khan and Rani Mukherjee on board. The Shah Rukh Khan and Hyundai is a one off case.

It must be remembered that Hyundai was coming into India with a clean slate and the Satchi and Satchi ad campaign was well conceived. If we remember it was all abo ut convincing SRK to endorse their product i! n the runner case. LML roped in the same SRK to cheat on their products at the interpret when they were trying to push sales with their freedom and CRD 100 models. They did non sell. Obviously the Hyundai success cannot be personate down to SRK alone. GM, LML and Yamaha have been underperforming companies and none of the celebrities could do anything about it. Sachin Tendulkar could do nothing for FIAT. If mint conspire the way they did at the time of the launch of the Santro,...If you essential to get a full essay, post it on our website: BestEssayCheap.com

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